Copywriting is one of the most effective strategies for generating followers, conversions, and new customers. And it’s a crucial skill that every marketer should have.
Twenty years ago, copywriting was used mostly in print and TV ads. Today, a great copy can be used to engage your customers at every turn — website, landing pages, videos, ebooks, and social posts.
Whether you’re looking to build your blog readership or drive shares on social media, great copywriting can easily turn a one-time visitor into a loyal customer. That’s why it’s so important to keep your copywriting skills sharp and up to date by taking copywriting classes and/or online copywriting courses.
To help you get started, we curated a list of the best copywriting courses. Check them out!
Free copywriting courses
This video training series from Copy Hackers gets straight to the point and answers the biggest question on marketing writers’ minds: How do you use copy to drive conversions? Copy Hackers founder Joanna Wiebe breaks down concepts like features vs. benefits on your website, using Adwords to reach customers via search, and the differences between homepage and landing page copy. Other copywriting gurus including Lianna Patch, Sam Woods, and Amy Hebdon also share their advice on how to create a great copy.
In this course, Unbounce co-founder Oli Gardner uses videos, articles, and real-life examples to offer step-by-step instructions on creating high-converting landing pages. Broken down into 11 parts, the classes cover optimization and testing, post-conversion marketing, the psychology of conversion, and crafting effective calls to action. Gardner also teams up with copywriting experts like Moz founder Rand Fishkin and Copyblogger founder Brian Clark to help you reach your copywriting goals.
If you’ve ever wanted to take a private, free copywriting course with marketing guru Neil Patel, this is your chance. At Quick Sprout University, you can pick from over 130 instructional videos to learn more about SEO, social media, paid advertising, email marketing, and conversion optimization. You can even choose your education level — from beginner to advanced.
In this 75-minute copywriting course, entrepreneur and designer Jack Zerby teaches you how to master your copywriting voice and write marketing copy that prompts action. Zerby pulls from history’s most engaging advertising materials and principles to build a time-tested playbook for using words to drive sales. The course is also interactive, inviting students to complete projects and exercises like writing eye-catching headlines, defining your audience through key questions, and studying effective copywriting frameworks.
“Have you ever sat down with a book that was written so beautifully that you got lost somewhere within its pages for hours?” That’s the kind of experience Eduonix Learning Solutions wants to help you create your marketing copy. They accomplish this through a four-hour video series that covers the secrets of master copywriters, writing with clarity and simplicity, and knowing your goal so you can craft engaging calls to action.
Paid and professional copywriting courses
The Data & Marketing Association presents this live, online professional copywriting course to help you learn the rules of storytelling for brand development. Clare Harrison, President of Full Circle Consulting, and Christine Fleming McIsaac, President of Smart Solutions Group, unpack copy from some of advertising’s most unforgettable brands, help you write persuasive emails, and even teach you to create an integrated marketing plan across channels — on both traditional and digital platforms.
Take this copywriting course, and you’ll join 2,500 other students who’ve already taken a big step to improve their skills. Through 2.5 hours of on-demand video, you’ll learn about the most lucrative places to publish content, SEO essentials, how to organize your writing research, and how to create blog content that attracts new readers.
Learn how to monetize blog content, master metrics, and SEO, and build a copy-driven business strategy all in this online copywriting course. Through 16 video lessons, marketer Dana Johnson walks you through sponsorships and third-party ads, e-commerce opportunities, and leveraging audience feedback to grow your reader base. In less than two hours, you can have these new tools in your toolbox and be ready to take your business to the next level.
Stay on Top of the Content Marketing Game
Aside from attending the best copywring courses, you can stay on top of your game by subscribing to our monthly newsletter, in which we share the latest tips and tricks for social media marketing, content marketing, email marketing, and SEO.