What You Need to Know About Changing Consumer Behavior During COVID-19

ShareThis data captures real human behavior directly from content sources across the open web. With that comes a unique ability to provide key insights into how consumer activity is changing as a result of the novel coronavirus (COVID-19). 

Below are the top trends we’re seeing across categories based on content engagement and interaction, captured from over 600M global web pages where ShareThis tools are used. 

Note: Trending topics are based on online activity in March 2020 vs. March 2019. 

Auto

While auto sales are likely to be impacted in the short-term, pent-up auto demand is expected as normalcy returns. There are already indicators about what buyers are looking for, with demand for SUVs and electric vehicles expected to continue. 

274%

Trucks & SUVs

123%

Electric & Plug-In Vehicles

106%

Hybrid Vehicles

102%

Shopping or Buying

Shopping

Even though brick & mortar locations are closed, consumers continue to shop online with an eye towards discounts, household goods, and athleisure.

231%

Discount & Outlet Stores

105%

Athletic Apparel

54%

Cleaning Supplies

46%

Grocery Stores

Technology

From the sudden imperative to work from home to managing children’s educational needs, consumers are turning to technology for help.

269%

Educational Software

266%

File Hosting & Sharing

180%

Enterprise Technology

85%

Webcams

Recreation

There’s a desire to maintain active lifestyles in the absence of gyms, even as consumers spend more time in front of screens and look for comfort in good meals and treats.

119%

Fitness Equipment & Accessories

117%

Dessert Recipes

41%

Gardening & Landscaping

31%

Video Games

Finance & Business

Consumers are looking for information on loans and debt as economic fears rise, while also trying to navigate a volatile business and investing landscape.

202%

Debt Management

112%

Loans

92%

Commercial Lending

60%

Investing

ShareThis can help unlock consumer intent and interest even in a rapidly changing environment. Our data solutions and audience segments can help you reach the right consumers at the right time. 

About the author
ShareThis

ShareThis has unlocked the power of global digital behavior by synthesizing social share, interest, and intent data since 2007. Powered by consumer behavior on over three million global domains, ShareThis observes real-time actions from real people on real digital destinations.

About Us

ShareThis has unlocked the power of global digital behavior by synthesizing social share, interest, and intent data since 2007. Powered by consumer behavior on over three million global domains, ShareThis observes real-time actions from real people on real digital destinations.