A look at content engagement patterns reveals higher consumer interest in some categories than even before COVID-19, while others are seeing a return to normal or still waiting for interest to return.
The insights below are based on online activity within the ShareThis network of 600M global web pages, comparing data from April vs January 2020.
Categories and topics showing increased interest reflect more time spent at home (and maybe a willingness to take on projects), as well as a reliance on entertainment and technology.
TV & Streaming Services
Returning to Pre-Covid Levels
These categories are seeing interest return to normal (within +/- 10% of pre-covid levels), as consumers adjust and look to spend again on everything from clothes, beauty products, home goods, cars, and even some travel.
- Credit Cards
- Beauty Products & Toiletries
- Trucks & SUVs
- Children’s Clothing
- Home Furnishings
- Fast Food Restaurants
Waiting for the Bounce-Back
Not surprisingly, interest in air travel, theme parks, fine restaurants and other categories most impacted by the pandemic is still below normal levels. As states and regions begin to reopen, consumer interest in these categories will likely increase.
Yoga & Pilates
Gyms & Health Clubs
ShareThis can help unlock consumer intent and interest even in a rapidly changing environment. Our data solutions and audience segments can help you reach the right consumers at the right time.