TikTok is a social media platform unlike others in that it prioritizes organic reach. While many TikTokers use hashtags to help others find their videos, the true power of the platform is organic views. Creators who leverage TikTok for video marketing can make it big just by one of their videos going organically viral.
So, unlike other platforms, TikTok brings an even greater ability to grow your account when you’re in the right place at the right time. A high-quality, engaging video posted right when the majority of your followers tend to be online could blow up rapidly with likes, comments, and shares.
Are you looking to find out the best time to post on TikTok? Follow along as we break it down.
What’s the Best Time to Post on TikTok?
As with Instagram and other social media platforms, there are certain days and times to post content on TikTok that tend to result in more engagement. Research data from Influencer Marketing Hub shows that the best days and times of the week to post on TikTok are Tuesdays at 9 am, Thursdays at 12 am, and Fridays at 5 am. These times are based on Eastern Standard Time (EST), and the data comes from analyzing the engagement levels of more than 100,000 TikTok posts.
Those aren’t the only good times to post, so don’t worry if you’re not an early bird. However, the data suggests that early-morning hours are generally better for TikTok engagement. Still, some afternoon and evening hours could also result in a boost, like Mondays at 10 pm, Thursdays at 7 pm, and Sundays at 4 pm.
Is There a Best Day to Post on TikTok?
Screenshot via TikTok from @midwesternmama29
According to Influencer Marketing Hub’s data, any day of the week has ideal posting times for TikTok, but they vary from day to day. Therefore, no one day is necessarily better than others for posting TikTok content. However, Thursday seems to have its ideal posting times spread out well through the day, at 9 am, 12 pm, and 7 pm, which could make it easier for most content creators to find a suitable time to post.
What are the Worst Times and Days to Post on TikTok?
Technically, there aren’t any “bad” times or days to post on TikTok, as the platform currently has one billion active monthly users who jump on at any given time. If people follow you, they’ll probably see your content at some point.
Still, some times aren’t as active as others. If you don’t post frequently, you might want to avoid posting during the least active times so that you can maximize your reach during busier periods.
Based on the data from Influencer Marketing Hub, posting after 9 am on Tuesdays may not be in your best interest. You might also want to avoid posting between 10 am and 10 pm from Monday to Wednesday and between 11 am and 4 pm on weekends.
How to Find the Best Times to Post on TikTok
Screenshot via TikTok
The days and times listed above denote the best options for TikTok users in general. Ultimately, the best times to post on TikTok will depend on your audience and when they are most engaged with the app. Here’s how to figure out your best posting times.
Consider Your Ideal Audience
First, determine when your audience is most likely to use TikTok. For instance, 9-5ers might be up bright and early, scrolling through at 6 am on weekdays and again on typical lunch break times. However, college students could be more likely to use the app on weekends or late at night. Check in with your brand’s customer personas or use customer modeling to decide when the people you target will have the best chance of seeing your posts.
Check Your Analytics
You can know for sure when most of your followers tune in by keeping track of your TikTok analytics. You can view data from up to 60 days prior to see both the most popular times and days of the week that you get engagement and views on your videos.
We recommend checking your analytics at least once a week to track trends and find patterns that will help you plan future TikTok content.
Post and Test
Another way to find out what works best for your brand is to experiment with posting at different times. For instance, this week, you might post at 6 am and 8 pm on Monday, but try posting just at 11 am the following Monday. You might find that different times and days yield different results, but you should start noticing when views and engagement spike for your specific audience after several weeks.
The Best Time to Post on TikTok
The best days and times of the week to post on TikTok are Tuesdays at 9 am, Thursdays at 12 am, and Fridays at 5 am. However, remember that these times and days come from general data pulled from various TikTok posts, so they may not resonate with your brand. The best way to learn what works for your audience is to experiment with different days and times and use your analytics data to spot trends.
You can also grow your following by sporting the TikTok follow button on your website — it’s simple to install in just minutes, and it’s totally free!