ShareThis Vs. Sumo

With tools that are always free, customizable, privacy compliant, and designed with your audience in mind, ShareThis is the simplest way to have it all. See for yourself:

Frequently Asked Questions

What is Sumo?

Sumo is a multi-faceted website growth service that provides users with tools that are designed to attract more views, grow subscriber bases, encourage shares and reactions, and analyze important related data. The service also offers a range of pop-up ad customization options for users that struggle to interact with their audiences, especially in the realm of targeted email campaigns.  

How does Sumo work?

Sumo works in different ways depending upon the category of the user’s site and/or business. When users first begin the installation process, they are asked to clarify whether they are an ‘ecommerce business’ or a ‘non-ecommerce business.’ For ecommerce users, the service requires the completion of setup cart abandonment and form-building basics modules, whereas non-ecommerce users are asked to set up an email capture and complete the form-building basics modules.

The service specializes in the monetization of email lists, so this process is especially important for users who hope to grow their networks and bring in more cash through similar channels. The ‘Grow Email List’ shortcut creates a timed pop-up that reminds visitors of the users’ sites to gather information for the email list, a function which aims to automatically drive growth. The pop-up comes with customizable options that empower users to select display specifics in the way of timing, auto-response, and more.

Sumo also offers a range of free social share button plugins that, according to the service, boosts traffic by 20-percent. Its share buttons can be added on either mobile or desktop sites and even include ‘smart share’ options which are designed so that audiences can interact seamlessly on a variety of platforms, including SMS, Twitter, Facebook, and more. The service also offers a PRO option which claims to increase traffic by yet another 20-percent.

How much does Sumo cost?

Sumo is available in two different plans: a free option and a paid option, which costs $39/month and $468/year respectively. The unpaid plan offers a range of email growth tools, including opt-in forms, visitor targeting tools, and share buttons. It also supports an unlimited number of subscribers and up to 10,000 emails per month. For ecommerce users, all Sumo-driven revenue is capped at $500 for unpaid users.

Sumo Pro provides all of the above features, but also includes advanced visitor targeting tools, allowing users to remove Sumo branding, and supports unlimited monthly emails and Sumo-driven revenue.

What do customers and reviewers say about Sumo?

Sumo’s email-driven marketing tools are highly specific, which means that its customers’ reviews run the gamut in terms of content. Most reviewers that have posted on G2 Crowd appreciate the value of the multi-dimensional service, though one reveals that Sumo simply offers “too many tools to be useful.”

Another reviewer complains that Sumo’s glitchy user interfaces are only reliable on the “latest software,” which forces users to constantly update, even when they might not want to. Some reviewers also state that its step-by-step installation process could be simpler.

What’s the difference between Sumo and ShareThis?

ShareThis and Sumo differ in many ways; ShareThis is designed to provide users with  streamlined social share button creation tools, while Sumo’s main focus is to rev up email campaigns and sign-ups for both non-ecommerce and ecommerce businesses.

That said, both services do offer social share buttons, and, it’s an area that ShareThis wins hands-down. While Sumo does provide a list of 65 social share services, ShareThis’ curated list allows for complete customization in terms of placement, design, and its ultra-engaging reaction buttons. For this reason, ShareThis is the best choice for content makers, artists, influencers, and business owners who are serious about reaching and connecting their audiences across multiple platforms.