To start, privacy policies are required to comply with consumer privacy regulations (such as the European Union’s General Data Protection Regulation, or GDPR) in many countries. The law dictates that companies must openly explain to customers how they collect, use, and share their data. Without having this information on your site displayed in a way that’s easy for customers can find, you put your business at risk of legal ramifications.
Just as importantly, privacy policies build trust between a company and its customers. When customers can see a clear plan for their data, they may find it easier to trust your business with their data.
Include Business and Contact Information
Let Visitors Know What You Collect
Additionally, you may collect other data if you allow integrations with third-party apps and plugins, like online shops or analytics tools. For example, you might collect website visitors’ data for online advertising campaigns, such as Google remarketing or Facebook retargeting campaigns. Or, you may use a tool such as Google Analytics to monitor your website performance. Mention these connections in your policy.
Provide Reasons for Data Collection
Why do you collect a visitor’s IP address or email address? Detail your website’s reasons for collecting a visitor’s data and how you use it, such as sharing it with a third-party plugin. It’s all about transparency and letting your visitors know why you collect their data can help them decide whether they’d like to opt out.
Explain How You Protect That Data
Offer Guidance on Updating and Opting Out