Where Consumer Interest is Surging, Stabilizing, and Lagging Right Now

A look at content engagement patterns reveals higher consumer interest in some categories than even before COVID-19, while others are seeing a return to normal or still waiting for interest to return. 

The insights below are based on online activity within the ShareThis network of 600M global web pages, comparing data from April vs January 2020

Surging Demand

Categories and topics showing increased interest reflect more time spent at home (and maybe a willingness to take on projects), as well as a reliance on entertainment and technology.


Video Games




Kitchen Appliances


Desktop Computers


TV & Streaming Services


Snack Foods


Power Tools


Cleaning Supplies

Returning to Pre-Covid Levels

These categories are seeing interest return to normal (within +/- 10% of pre-covid levels), as consumers adjust and look to spend again on everything from clothes, beauty products, home goods, cars, and even some travel. 

  • Footwear
  • Credit Cards
  • Eco-Tourism
  • Beauty Products & Toiletries

  • Trucks & SUVs
  • Children’s Clothing
  • Home Furnishings
  • Fast Food Restaurants

Waiting for the Bounce-Back

Not surprisingly, interest in air travel, theme parks, fine restaurants and other categories most impacted by the pandemic is still below normal levels. As states and regions begin to reopen, consumer interest in these categories will likely increase. 




Yoga & Pilates


Air Travel


Theme Parks


Fine Dining


Gyms & Health Clubs


Legal Services



ShareThis can help unlock consumer intent and interest even in a rapidly changing environment. Our data solutions and audience segments can help you reach the right consumers at the right time. 

About the author

ShareThis website tools, plugins, and apps are used by over 3 million websites to drive consumer engagement and traffic, capturing sentiments of people across the internet. These signals are observed and processed to better understand people, making social data actionable for any business that requires a holistic view of people or customers.

About Us

As a pioneer in the industry, ShareThis has powered human connections through free engagement and growth tools since 2007. Over 3 million publishers leverage ShareThis’ website tools to reach their marketing goals whether they want to amplify their website traffic or social following.



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